Operation and Technology Management Essay Example | Topics and Well Written Essays - 750 words

Operation and applied science Management - Essay ExampleThe M&S products are not according to the changing trends in spirt persistence. Main reason behind this is that the supply chain of M&S is weak as compare to the industry. Though it has a well defined supply chain affect but it heterogeneous too many steps. The value chain steps of M&S are almost paradigm of their major competitor i.e. Zara. Zara has become very dominant in fashion industry due to its betray and rapid launching of new stylish apparels (Ghemawat and Nueno, 2006). M&S dedicate approximately 12 months provide era for each seasonal collection which is considered as very long time span as the fashion industry has become very fast in launching new apparels. M&S outsources some of key activities of their value chain to the regions where raw materials and labours are cheap. This shows that company does not manufacture the get along products all in one place and it takes long time for them to manufacture appar els. Furthermore, the quality control process of M&S is very thorough and they also spend much time on this process. The fashion industry is evolving at rapid rate and the clothes and products become obsolete within no time because of the changing needs of the customers. Therefore, the company needs to introduce stylish products frequently and rapidly in wander to participate in fashion game. For that purpose, they need to make supply chain efficient.Another factor, which hinders the participation of M&S in the fashion game is launching of season apparel only. They produce few products a year which are in Spring/summer and Winter/Autumn. Their competitors such as Zara and H&M have moved away from this technique and offer many new clothes in distinct styles all over the year according to the customer taste (Arrigo, 2010). The companies operating in the fashion industry are based on three main elements or factors i.e. designers, market specialists and customers. M&S have separate wo rk place for each factor and is not able to